Not surprisingly, the food industry is one of the most vital sectors of the economy.
Consumers need their meal to be fresh, healthy, genuine and tasty. Operators in the supply chain need the most accurate information possible on customer preferences, transport status and more.
As progress and globalization impose an increasingly competitive attitude, information has become a valuable asset. The ability to manage it is a competitive advantage.
“Big Data” is generally understood to be the science of collecting huge amounts of data and converting them into small blocks of manageable information that can be used to obtain detailed and relevant insights on a topic.
Working with big data is strategic for all sectors of the economy but especially for the food industry.
The food industry is worth $81 trillion globally, which means there is a lot of data and information waiting to be processed and analyzed, providing an undeniable advantage when used in the right way.
In fact, food companies that exploit Big Data are the ones that are able to make a detailed analysis of the information related to their sector in order to increase business, reduce expenses and optimize costs.
Big data can offer advantages in quality control for example. They are strategic for the achievement of greater efficiency allowing you to enhance any type of business and are able to exploit the information acquired through the “Internet of things”.
They can help you get more in-depth information about price, conditions, product quality, customer preferences, market situation, brand popularity and so on.
This data can then be converted into meaningful information which in turn is used to improve management decisions, sales and overall performances.
Big Data also helps companies improve their marketing campaigns, develop creative products and keep companies up to date with the growth rate of their competitors. That’s no small thing. But there’s more: Big Data plays a key role in the Transparency of the supply chain.
In today’s marketplace, understanding an existing supply chain with all its steps becomes crucial. By improving visibility, brands can also strengthen relationships with their customers while offering superior quality goods. Big Data enables companies and suppliers to regularly track the goods transported and where they come from. For example, various Internet of Things systems and connected sensors allow suppliers to evaluate food and beverages throughout the entire shipping and delivery process.
Hence the importance of labelling and unique product identification.
In addition to label content, food manufacturers need to consider other labeling issues, including the type of adhesive label and, if applicable, the type of thermal transfer ribbon to be used to print labels. Labels and tapes that come into contact with food should be considered according to their suitability.
In short, the Big Data that refers to the food sector are a wealth of knowledge that allows to protect and enhance the work of the entire food supply chain.
But not only that, there are examples of large companies that have begun to invest in the development of big data also in the consumer food sector:
IBM researchers have developed software that generates original recipes using data collected on the network. The program works in five steps to ensure that the recipes are creative, unusual and still enjoyable to eat.
Some restaurant chains have also started to study how big data can improve their business. McDonalds, for example, has actively pursued a big data culture to analyze trends and better understand what is happening in some of their stores and develop best practices designed for each specific restaurant.